Launching Measurement

I LOVE launching new math units!  First grade is filled with so many foundational math skills, measurement being one of them.  I have learned that understanding measurement takes a lot of hands-on practice, with a variety of units.
ENTER...

Nonstandard Measurement!

They even measured me!

This was such a fun and powerful lesson.  After just this one day of practice, 80% of my students are consistently using correct units when documenting their measurements!

How do you launch measurement in your classroom?